Ever wanted to design a good/great logo? Here is what you need to know. About every day, I get questions from fellow designers asking “What are the rules to design a good logo?” Well, there are lots of rules to design a good logo, but here I am presenting you 6 Golden Rules To Design a Logo:
- Easy to understand and memorable
- Uniqueness and creativity
- The view without colors
- The different alignments
Recommended: Want to Learn Logo Designing? Here we go
Let me start the guide “6 Golden Rules To Design a Logo”
A great logo is only defined, if its easy to memorize. It means the logo should be easy to understand and should be memorable. I have seen lots of Logos which are just designed without considering the description. Let us take an example below, which logo is easy to memorize? The 1st or the 2nd?
Obviously the first logo is easy to memorize and its descriptive. You cannot build a brand without a great or memorable logo.
#2. Unique and Creative:
When I start designing any logo, I first try to design a creative logo instead of just a text with some shapes. Creative logos are the most powerful and memorable Logo design. A creative logo is easy to recognize and it forces people to think about the design and the brand. Let’s take one of my creative logo design, even the logo text have more characters than expected but the design is fair enough to amaze the audience. Have a look at the Osse Man World logo and read the description below.
Osse Man World is a designer cloth shops for man, as you can see the brand shape is extremely creative and easy to recognize. Let me show you the creativity behind this. What I did with the logo is, I used the first three letters of the Text which are OMW and made a unique and creative shape which defines the designer’s shop. Isn’t it a creative logo?
#3. The view without colors
Before designing any logo you must start to design logo in Black and white and without using colors. The reason behind this is you should know how it will appear when the printing used will be in Black and white. As we already know the logo can be embed on stationary design and can be appear on Xerox copy. So, it should be well appear on black and white printing. Have a look at my recent Logo design, it is perfect when it appears on black and white printing or on a Xerox copy.
No, the logo can’t be restricted to the Letterhead, or Business card, or on the Product Package. Yes, the logo can be used in web world or on a big banner. So, it should be easily scalable and shouldn’t lose its quality when the size is increased.
Typography is very important in any type of design, whether its a Logo design or Website design. Typography plays an important role in over all of any designing. Typography can make or break any design via the appearance. A great example of using bad typography can be seen below:
Actually the logo is LOCUM, but it appears as I Love Cum which is the negative side of using bad Typography. So, you should consider typography as an important part of your logo design.
#6. Various Alignments:
Alignments are also a major part of design, the logo can be easily fit in any alignment and should be visually appealing too. Design a logo in matter to good Alignments, see some of the examples below from one of my logo design:
These are 6 Golden Rules To Design a Logo. Yes, I know there are lots of rules, but these are some of the vital rules to design a logo and every logo designer should follow these rules for a better Logo design. I hope you liked the tips. Thanks for reading, visit again 🙂