The customers today are exposed to various sources of knowing your brand. Online and offline there are tons of places that provide company information every second of the day. Hence, it becomes imperative for logo designers to create compelling and aesthetically appealing logos that are easy to recognize. The two important functions of color in logo are that it must attract the customer’s attention and aid in easy recall.
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Let’s take a look at the 7 ravishing colors for creating out-standing professional logo designs:
Red is a commanding and passionate color. Thus, it brings a lot of drama and a sense of firmness when used in a logo design. This trait of the red color is very useful for designing professional logos as companies want to establish themselves as masters of their trade that offer one-of-a-kind experiences to its users.
Bright and cheerful yellow color helps the text to stand out. Using yellow for designing professional logos is a great way to shout out your presence in a happy and friendly way; as the yellow is not too loud or in-your-face at the same time. It delivers a sense of security and reliability to its users and establishes a trust factor for the brand.
With the whole World Wide Web going responsive it is an ideal choice to use white. With multi-device designing, white helps to save extra effort as well as dictates the message precisely to its audience. The color of peace and serenity white gives a sense of calmness and organization in the affairs of the business it is being used in conjunction with.
For most eco-conscious green is their best color. Professional logo designs using green support and care for their environment. They hold themselves liable for their actions and how they make the planet a better place to be in. Green is also soothing to the eyes and the mind and creates an instant connection towards the brand.
Purple is a royal color arousing the feeling of royalty and exclusiveness to the brand. It has a mysterious charm to its and can work wonders for the logo. Purple creates an aura of faithfulness and a sense of pride in the brand that it wishes to convey to its audience. It’s a good color that can be used either by established or start-up businesses.
Any professional and serious logo design is incomplete without the use of this beastly color. It speaks of sophistication, class, and culture about the brand it is used for. Many male-oriented brands love to sue black as it is powerful and a string color. However, off-lately that bias seems to be dying off and black has been accepted as the basic color of any professional logo.
Blue is the color of achievement. Especially, brands that are in the market for a span of more than 50 to 60 years have embraced blue in a big way. Companies executing blue in their logo designs want to portray itself as wise, thoughtful and expert in their area of trade. Truly an achievers blue is related with victory and high-confidence.
No matter what your business is it is advisable to understand the basic color theory in order to use the best color for your logo design. Different colors have various meanings in different cultures therefore; logo designers must fully comprehend their design philosophy and create universally appealing logo designs for their brands or business.
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