The logo of a company is one of the most important aspects, because that image will become the face of your business, which will be the main key to successful advertising and recognition. The logo is so much more than simply an object consisting of shapes, colours, fonts and images. The logo reflects your business’ commercial brand which plays an extremely important role in whether you are met with success or failure.
The logo’s job is to spread the image of your business, making it possible for customers to know exactly who you are, simply by looking at the image. Take a look at some of the most iconic logos today, such as McDonald’s and Apple, chances are,most people will be able to tell you all about the business simply by seeing the abstract image. Although these logos didn’t just hit it big like some uk mobile casino, a great deal of thought and planning went into the creation. Here are three basic tips to always keep in mind when you set out to design your own logo.
Keep it simple
This is probably the most popular go-to tip when any sort of design is taking place. The main role of a logo is to provoke recognition from your viewer as quickly as possible. The customer needs to look at the logo and instantly know who it belongs to. That is why it is so important to rely on simplicity. You don’t want to confuse the viewer with a cluttered mess.
This is easy to say, but not always that easy to follow. The more unique the logo, the more memorable it will be to the viewer. You want the customer to be able to easily identify your logo because it stands out. It also helps if it is describable, like the ‘golden M’ or the ‘prancing stallion’.
Size and Colour
These two aspects are always important to keep in mind. Your logo needs to be designed in a way that it doesn’t lose its message if the logo is manipulated. If parts of your design are too small, when the logo becomes shrunk down for smaller use, it might lose its recognition. Your logo may also be used in a situation where it loses colour, or is printed in black-and-white, so make sure your logo doesn’t rely solely on the colour scheme.