There are lots of misconceptions arise among newbies about Text based logo. What they do is, they type the text, add some effects and then they call it a Text based logo. But they don’t know, if those are text based logo, then why people pay for a logo? In this article, I will explain you The truth of Text based logo.
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What is Text based logo?
So the first question is, what is text based logo? Here is the definition, A text based logo contains only text with some meaning or creativity.
Yes, a Text based logo contains only text for example, someone posted on Facebook, that big companies Like Nokia, Samsung, Google etc have Text based logo. So, ask him, Will you become a logo designer if you create a logo similar to Nokia? Absolutely NO. Let me explain you why.
Look at the text “NOKIA”, Is it a logo? Yes but when you see the text “IFHAM” Now tell me Is it a logo? NO!!! Why because you don’t know about it. That’s what I want to explain you.
A colorful text is totally different from a Text Based logo. It should be visually appealing at the same time, it has to show something meaningful. Another thing between the Nokia logo and Text “Ifham” is, you will not get the Nokia font anywhere, actually it is customized.
Text based logo easily satisfies the audience and they are very easy to remember. In my opinion a Text based logo should contain little changes of text like, alignment, customized font, creativity. So that it can be appealing, instead of just a Text.
Big companies invest millions of dollars to make a brand of their business or logo. So, they don’t have any problem regarding Text based logo. But a small company or small business who are opting a text based logo, then it may be difficult to make a brand of them.
And as a logo designer, it is our duty to work according to the business. If you are working for a big company, then you can go for text based logo like Nokia, samsung has. But, if you are working for low budget business, then you should make something attractive, as they doesn’t have budget for advertisement and branding.
Hope you got the Idea about Text based logo. Share your views.
This article is completely in the author opinion