These days, the plenitude of widely available tools and promotion techniques enable sellers to make a decent profit, boost website traffic and interact with their clients faster and better than ever before. The best part is that all these resources are free or incredibly cheap; so those who rely on them to elevate their profit margins have nothing to lose. Blogs, for instance, are an invaluable tool for all business owners who want to bring and keep their E-commerce store in the public eye. Would you like to enhance the popularity and the profitability of your online business? If so, just follow the detailed steps listed below.
E-commerce
First Step: Learn How to Make the Most of White Hat SEO Practices
It is virtually impossible to put your e-commerce website on full display without bringing it on page 1 of search engine results. To accomplish this goal, you have to implement personalized SEO (search engine optimization) strategies approved by Google according to Forbes.com. This means that you have to focus on extensive keyword research, good link building strategies and to optimize every single element somehow connected to your website and your blog (including body copy, meta description, title tag and rich snippets).
If you don’t know how to do this on your own, you can hire an experienced SEO specialist and let him do the heavy lifting, so you can invest your time and energy in the core of your business.
Second Step: Link Your Store to a Relevant Blog
Want to use your excellent blogging skills to spread the word about your business? This is actually a great plan that could provide the desirable results, as long as you follow a few basic guidelines. Make sure that your blog posts are relevant to the commodities you’re currently selling. For instance, if your company sells DVDs, you can try to create a blog and review recently released productions.
Link your e-commerce website as this is a useful tip to promote the blog. Afterwards, don’t forget that all the content that you wish to distribute should be 100% original, pertinent, helpful and written in a concise, engaging manner. A “selly” approach almost never works; so embrace a friendly, neutral tone and do your best to build a solid community of fans and followers around your blog.
Third Step: Use Forums to Let Your Readers Know What You’re Up To
Some of the most effective result-oriented marketing strategies are fairly easy to implement and free. For instance, after finding and applying the best SEO tactics for your business and rolling out your personal blog connected to your Shopify store, you could also try to reinforce your online presence by relying on discussion forums. This way, you could provide links to your blogs and interact with a large pool of people who share the same goals and similar interests. Start and maintain conversations with all the other posters and send them to your website. Some of them could become long-term devoted buyers and could help you attract many more prospects.
Fourth Step: Put Your Business on the Map with Google Places
If your business has a physical address, make sure you enable potential buyers to find you in a matter of a few seconds. Use Google Places to share your contact information with people who might be looking forward to paying for your products and services.
Fifth Step: Collaborate with Other Website Owners
Ask individuals who are running websites relevant to your business to post a link to your online store and write a few compelling lines about it. Don’t forget to return their favor. This is one of the most productive strategies designed to reinforce your online presence in no time.
