Watching and analyzing emerging trends is a great source of web design inspiration, especially when it comes to user interface design. Nothing makes your creative juices flow faster than seeing beautiful ideas in action.
Though trends in website design can emerge and disappear as quickly as they become fashionable, they’re crucial in forming our sense of aesthetics and creating a better, more beautiful and practical web. So join us discussing some hot trends that have seemed to take web design by storm.
Unique typography is one of the major elements that help customers identify your company versus your competitors. Vintage, off-beat typography is all the rage these days. Excellent typography will never go out of fashion, since it plays an important role in both making a great visual impression and structuring content. Different font styles and sizes help lead readers to different sections of the website at the same time creating a cohesive, complete look.
Plenty of White Space
White space helps designers prioritize user interface elements and improve content readability. Take a look at the minimalist landing page of Webydo, the online professional website design platform for professional designers – brings most important elements of the design into focus actually guiding your eye from one element to another. White space doesn’t necessarily have to be white. It simply must not contain any active elements (buttons, copy, images). White space is a unique element that helps support the visual integrity of a page as well as enhance branding.
Simple Hover Effects
Elegant hover effects add interest to your design and keep visitors engaged. These could be beautiful shadows, various textures, lifted corners, color changes and other effects that let you know where you are on the page. When considering adding modern hover effects to your site, rely on subtlety. While the ‘skew versus flat’ debate is still actual, all hover effects should mirror reality (this rule mainly applies to shadows).
Giant Product Images
Full screen backgrounds and giant product images can look great when done properly. These help B2B websites highlight different features of the product in a more efficient way. Besides, they help to convey the main idea with fewer words. With the large product images you can explain the essence of your service/product in a more engaging and less text-laden manner. Many companies are also beginning to use in-depth videos and sliders to show off the benefits of their products.
Modern websites are meant not only for informing visitors about your product, but also converting them into your customers. This is implemented via various email subscription forms, free trials, ebooks, consultations and other invites. These elements should be organically incorporated into your web design and serve your business goals. Each element should be tracked and analyzed by a professional.
Along with images and videos, designers tend to use ‘feature tours’ which often work very well for startups and standalone landing pages. These tours help demonstrate what you can do on the website and how it differs from competitors. As a rule, they include bullet points, big graphics, icons and have a very smart, well thought-out structure. While this trend is the perfect fit for product companies, it can’t be used for informational websites and blogs which aren’t built around selling products.
You have definitely seen these elements all over the web in smaller websites to global businesses. So, by incorporating them into your site you’re joining good company.
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